When it comes to automated (pre-posted content on applications like HootSuite and Buffer) content, there are people on both sides of the fence.
Those who think automation is great to see it as a useful tool to present their businesses to prospects 24 / 7. Those who see it as the root of all evil, think automation is just an excuse to SPAM!
As far as I’m concerned, I’m somewhere in the middle.
I do believe there are people out there spamming the hell out of Twitter (mostly). They’re just trying to get clicks, offering poor-quality content to their audience. Those businesses need to stop what they’re doing now – and check out what I’m about to type.
Automation – most like guns and marijuana – is not to blame for the discomfort it’s causing. I believe the user is to blame, and they should learn as quickly as possible how to fix that problem.
The solution is quite simple: use automation to spread as much content as you would like. Just make sure that this content is HELPFUL to people, and intelligent conversations can start from it.
Automation is not evil. People just need to learn how to make adequate use of it.