Founder of the advertising agency Leo Burnett Worldwide, Leo Burnett was a prominent figure in the advertising industry. His agency created iconic campaigns for brands like Marlboro, Kellogg’s, and Disney.
Archives for July 2013
Eugene Schwartz
Eugene Schwartz was a legendary copywriter and author known for his work in direct response advertising. His book “Breakthrough Advertising” is considered one of the most sought-after resources in the field.
Joe Sugarman
An advertising innovator, Joe Sugarman was the founder of JS&A Group and known for his work in direct response marketing. His book “Advertising Secrets of the Written Word” is a valuable resource for copywriters.
Gary Halbert
Gary Halbert was a legendary copywriter known for his direct mail expertise. His newsletters and writings, often called “The Boron Letters,” have inspired countless copywriters.
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