Archives for August 2014

Pay attention to any feedback or responses you receive from recipients. Negative feedback, complaints, or comments about the direct mail piece may indicate that the copywriting missed the mark or failed to meet recipients’ expectations. 

A high rate of returned mail can indicate that the messaging failed to capture recipients’ interest or engage them effectively. This could be due to inaccurate targeting, irrelevant content, or unclear calls to action.

If your direct mail campaign is not generating the expected response rates, it could be a sign that the copy is not resonating with the target audience. Low response rates suggest that recipients are not sufficiently motivated to take the desired action, such as making a purchase or visiting a website.