Copy that lacks a clear structure or organization can make it difficult for readers to follow the flow of your message and understand the key points you’re trying to convey.
Weak Headlines and Hooks
If your headlines and hooks fail to grab the reader’s attention and pique their interest, they may scroll past your content without engaging with it.
Overuse of Jargon or Technical Language
Using too much industry-specific jargon or technical language can alienate readers who may not be familiar with the terms, making your copy inaccessible and difficult to understand.
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