I have put together 7 warning signs you should be on the lookout for to ensure you’re not over-enamored with your marketing and advertising campaigns.
Here’s the list:
[Read more…]5 Ways to Stand out from the Crowd
You have been waiting eagerly by the phone to hear from prospective customers, but you are not getting any bites. You are such a catch; why isn’t anyone calling back? It cannot be you… can it?
It is so hard these days to stand out from the crowd offering the same products or services as you.
Every gimmick is out there (even the ones that suck), creating this gigantic clutter that is almost impossible to break through.
Fortunately for you, this is a gimmick-free zone. And today you will learn how to create a presence that breaks through the ordinary (and the stupid) to generate more traffic and your response rates.
It is time to stand out from the crowd!
And the first thing we are going to do is: define who exactly we want to discuss.
[Read more…]The Five Characteristics of the Perfect Marketing Team
Leading a team is no small task, and putting that team together can be even more daunting.
According to the age-old phrase, a marketing team is only as strong as its weakest link. If this is true, you want to make sure you’ve hired the best of the best to create your perfect marketing team.
Who wants a group of average performers or underachievers sustaining their business? I don’t. And certainly not you!
Now, what exactly would be the perfect marketing team?
As far as “members” per se – you know what you need. You need a marketing manager and assistant, creative director, designers, copywriters, etc. But, how do you fill those spots?
Well, much like everything in business – all that is well-defined is easier to assemble. And when recruiting your marketing team, you need to “brand” it to know who exactly you want on your team.
From experience, I recommend you build a “fire-starting” marketing team – people who are driven by an internal fire, a deep craving to create, transform, and shake things up.
And how do you build this “fire-starting” team? By looking for people who have at least four out of these five qualities:
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