The choice of paper stock and envelope can have a significant impact on the perceived value of your direct mail piece. Experimenting with different textures, weights, and colors can help your mail piece stand out and create a positive impression on the recipient.
Archives for November 2014
Utilizing A/B Split Testing
While A/B testing is a common practice in marketing, many direct mail marketers overlook its potential. By testing different elements of your direct mail campaign, such as headlines, offers, or design variations, you can gather valuable insights into what resonates best with your audience and optimize your future campaigns for better results.
The Wall Street Journal and Direct Mail Copywriting
The Wall Street Journal is a prominent newspaper that has leveraged direct mail marketing to promote its subscription services. They are known for their sophisticated direct mail campaigns featuring compelling headlines, persuasive copywriting, and exclusive offers to attract new subscribers.
The Power of Handwritten Notes
In an age of digital communication, receiving a handwritten note can make a significant impact on the recipient. Incorporating handwritten elements, such as a personalized signature or a handwritten P.S., can add a touch of authenticity and sincerity to your direct mail piece, making it stand out from the rest.
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