Highlight the benefits of your product or service rather than just listing its features. Focus on how your offering can solve problems, meet needs, or improve the lives of your audience.
Archives for September 2014
Grab Attention with a Compelling Headline
The headline is the first thing recipients see and should grab their attention immediately. Use a compelling headline that promises a benefit, arouses curiosity, or addresses a pain point to encourage recipients to continue reading.
The Direct Mail Copywriting Principle of Knowing Your Audience
Understanding your target audience is essential for crafting relevant and persuasive copy. Research demographics, psychographics, purchasing behavior, and other relevant factors to tailor your message to the needs and interests of your audience.
Fake Government Grants
Direct mail pieces may falsely claim that recipients are eligible for government grants or assistance programs and instruct them to pay fees or provide personal information to access the funds. In reality, there are no government grants, and the scammer uses the information obtained for identity theft or other fraudulent activities.
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