Even though I’m a direct response copywriter, I’ll be the first one to tell you: you can’t concentrate simply on increasing your sales volume.
Although a healthy bottom line is the goal of any entrepreneurial venture, there are some other things you need to do to secure longevity for your business. To me, the most important one is to build a community.
Maybe I have read Seth Godin’s blog a lot. Or I’ve participated on way too many #leadfromwithin tweetchats. But I have learned that for you to generate business revenue, there’s got to be a community for you to do business with.
And that community doesn’t form out of you launching a product out of the blue. Communities are built on trust and dedicated service.
You can have the greatest product ever – one that appeals to every single human being on the face of the Earth. But, if people do not trust you, or have a sense of good, honest service coming from you, they won’t buy.
Take the time to become active within your community. Or form a community of your own. You’ll be amazed at the rewards you’ll get when you start delivering good, from-the-heart help.