So, what are marketing goals?
In plain English, marketing goals are clear things you want marketing to do for your business. They should answer one question: what result do we need?
A marketing goal is a simple, measurable aim. It says what you want, by when, and how you’ll know you hit it.
Some goals can focus on a function, like engagement for a blog post. While others can be broader, like sales or PR goals.
Regardless of scope, good goals focus effort. And they stop work that could be considered “a waste”.
Why Marketing Goals Matter
- They keep teams aligned: Everyone knows what to aim for.
- They prioritize activities: You pick actions that serve the goal.
- They show progress: You can see what’s working and fix what isn’t.
- They save money: You stop doing things that don’t move the needle.
Growing Better
For its business, HubSpot sets goals like “increase demo requests by 20% in 3 months.”
The HubSpot team uses free tools and helpful content to attract the right people. Then they measure conversions and tweak pages and emails.
That focus helps them grow leads without guessing. And cuts out the efforts that do not pan out.
4 Quick Steps You Can Use Now
- Pick one outcome (sales, leads, retention).
- Give it a number and a deadline.
- Choose one metric to watch.
- Run one campaign and check the results weekly.
What Are Marketing Goals, Again?
Your marketing goals are you want to get out of your marketing efforts. And that could be anything from Facebook Likes to repeat customer sales.
Your marketing goals should turn guesswork into action.
Start with one clear goal. Measure it. And then learn and repeat.