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Juan Israel Ortiz

Freelance Direct-Response Copywriter for Financial Services

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What is A/B testing in marketing?

Published on February 20, 2013

Copywriters often engage in A/B testing to decide the most effective messaging. This involves creating two versions of the copy and testing them to see which performs better.

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About Juan Israel Ortiz

Juan Israel Ortiz is a lead-generation and sales conversion specialist working for financial services worldwide. He's also the owner of Brand and Deal Communications and an active investor.

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