If you’re asking “what is a target audience?”, it’s the specific group of people most likely to buy from you. They share the needs, habits, and problems that your product solves.
In plain English, a target audience is more than people groupled by age or location.
It’s the people who have the problem you solve. Where they spend time. And what they care about.
When you know your target audience, you can speak to them directly.
3 Reasons Why Target Audiences Matter for Business
- Saves time and money: you aim messages where they work.
- Builds trust faster: messages feel relevant.
- Grows sales: focused efforts convert better.
The Dollar Shave Club Targets a Razor-Sharp Audience
When it comes to target marketing, the Dollar Shave Club picked a clear group: value-seeking, convenience-first razor buyers. And their marketing efforts speak directly to them.
Their first video was funny, plain, and direct. And they offer a simple subscription model.
The DSC’s messaging matched the audience’s pain (expensive, annoying shopping). And that fit turned attention into fast growth.
Quick Steps to Get Started
- Pick one small group.
- Describe their main problem in one sentence.
- Find where they hang out and talk to them there.
A clear target audience gives direction.
Start small. Test one brand message at a time. And learn quickly.