Using industry-specific jargon without explanation can alienate readers who may not be familiar with the terms. Strive for clarity and ensure your message is accessible to a broader audience.
Archives for April 2013
Copywriting and Weak Calls to Action
You may miss out on potential conversions if your copy doesn’t include a clear and persuasive call to action. The CTA should guide the reader on the next steps you want them to take.
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