Weber Shandwick is a leading global communications and PR agency known for its strategic counsel, creative storytelling, and integrated marketing solutions. The firm has received numerous awards for its innovative campaigns and thought leadership in the industry.
Archives for January 2016
Edelman
As one of the largest PR firms globally, Edelman is known for its expertise in corporate communications, crisis management, and reputation building. The firm’s annual Trust Barometer report is highly regarded for its insights into public trust and confidence in institutions worldwide.
Charles Marsh and David W. Guth
Authors of “Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More,” Charles Marsh and David W. Guth offer insights into writing techniques for various PR contexts, including press releases, social media, websites, and multimedia platforms.
Merry Aronson and Don Spetner
Authors of “The Public Relations Writer’s Handbook: The Digital Age,” Merry Aronson and Don Spetner provide guidance on PR writing in the digital era, including social media, online newsrooms, and multimedia storytelling.