Attention, Interest, Desire, Action. This classic copywriting formula outlines the stages a consumer goes through when engaging with an advertisement. Copy should grab attention, pique interest, create desire, and prompt action.
Direct Response Copywriter
Attention, Interest, Desire, Action. This classic copywriting formula outlines the stages a consumer goes through when engaging with an advertisement. Copy should grab attention, pique interest, create desire, and prompt action.
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