Articles » Juan Israel Ortiz

10 Direct Mail Copywriting Habits You Can Start Adopting Now

Developing effective habits can greatly improve your direct mail copywriting skills and increase the success of your campaigns. Here are some of the best habits to cultivate:

How to Write Excellent Direct Mail Copy

Creating excellent direct mail copy involves several steps to ensure that your message is compelling, persuasive, and effectively resonates with your target audience. Here’s a step-by-step guide to help you produce excellent direct mail copy:

7 Newsletters for Direct Mail Copywriters

There are several newsletters dedicated to direct mail copywriting that provide valuable insights, tips, and strategies for improving your copywriting skills and creating effective marketing campaigns. Here are some of the best newsletters you can subscribe to:

6 Books About Direct Mail Copywriting That You Should Read

There are several excellent books available that delve into the art and science of direct mail copywriting. Here are some highly recommended titles:

The Principles of Direct Mail Copywriting

Direct mail copywriting relies on several key principles to create compelling and effective marketing messages that resonate with recipients and drive desired actions. Here are the principles of direct mail copywriting:

8 Scams Related to Direct Mail That You Must Avoid

While direct mail is a legitimate marketing practice, there have been instances where it has been used as a vehicle for scams and fraudulent activities. Here are some examples of scams related to direct mail:

10 Lies About Direct Mail Copywriting You Should Ignore

While direct mail has its merits and can be a highly effective marketing tool when executed properly, there are also misconceptions and falsehoods that have circulated about it. Here are some of the most common lies about direct mail:

10 Warning Signs of Bad Direct Mail Copy

Identifying warning signs that indicate you may be producing bad direct mail copy is crucial for course correction and ensuring the effectiveness of your campaign. Here are some common warning signs to watch out for:

The Consequences of Bad Direct Mail Copy

Bad direct mail copy can have several negative consequences that can impact the effectiveness of the campaign and the overall reputation of the brand. Some of these consequences include:

10 Direct Mail Copywriting Mistakes You Must Avoid

When writing direct mail copy, several common mistakes can hinder the effectiveness of the campaign. Here are some of the biggest mistakes to avoid: