Freelance Copywriting Fees
Every business is different. Every audience is different. Every marketing challenge is different.
That’s why I don’t believe in one-size-fits-all pricing when it comes to my services.
Whether you need a website that explains your value more clearly… a landing page that generates more inquiries… an email sequence that nurtures prospects… or a comprehensive messaging strategy… the right solution depends on your goals, your audience, and the outcome you’re trying to achieve.
Here, you’ll find an overview of the copywriting and marketing services I offer, along with typical investment ranges to help you understand what to expect. These price ranges are intended as a guide, not a final quote.
Once I learn more about your project, I’ll recommend the most appropriate approach and provide a proposal tailored to your needs.
My objective is to deliver a lot more than words on a page. It’s to help communicate your value, strengthen your positioning, and turn more of the right prospects into clients.
Explore the services below to see what best fits your business. When you’re ready to discuss your project, simply complete the contact form and tell me about your goals. I’d be happy to recommend the best next steps.
Fee Schedule for Copywriting and Marketing Strategy Services
| SERVICE | FEE RANGE |
| Blog post | $25 – $80 per post |
| Standalone promotional email | $25 – $200 |
| Online sales page | $350 – $500 + royalties |
| Customer success story | $120 – $200 |
| White paper | $200 – $1,000 |
| Featured article | $25 – $100 |
| Magazine-style e-newsletter | $80 – $200 |
| Pay-per-click/AdWords campaign | $7.50 – $35 per ad |
| Client acquisition mail package | $150 – $500 + royalties |
| Lead-generation mail package | $150 – $500 |
| Renewal/retention series | $150 – $250 |
| Editorial-style newsletter | $20 – $50 |
| Pillar post | $50 – $250 |
| Short video script | $50 – $150 |
| Funnel email series | $10 – $100 per email |
| Homepage content | $150 – $300 |
| Social media ad campaign | $15 – $50 per ad |
| Newsletter-style self-mailer | $75 – $250 |
| Sell sheet | $50 – $100 |
| Order page | $40 – $80 |
| Welcome packet | $200 – $500 |
| Banner or text ad | $25 – $100 |
| Magalog self-mailer | $900 – $1,500 |
| Company description | $2.50 – $50 |
| Postcard or folded double postcard | $75 – $150 |
| Slim-jim brochure | $75 – $150 |
| Advertorial | $80 – $150 |
| Squeeze page | $50 – $150 |
| Microsite | $300 – $700 |
| Press release | $50 – $100 |
| Video sales letter | $350 – $500 |
| eBook | $200 – $700 |
| 5 call scripts for sales enablement | $200 – $250 |
| Cold prospecting email templates | $150 – $250 |
| Follow-up email templates | $150 – $250 |
| Sales deck | $200 – $350 |
| Sales proposal | $50 – $75 per page |
| Booklet | $50 – $100 |
| Print ad | $80 – $200 |
| Direct-response radio commercial | $150 – $200 |
| Direct-response TV commercial | $100 – $1,800 |
| Copy critique | $40 – $120 |
| Personal branding session | $200 per session |
| Marketing strategy consulting | $10 per session |
| Marketing strategy planning | $20 per session |
| Content flow for website re-design | $200 – $500 |
| Seminar or workshop | $150 – $500 + travel and lodging |
This fee schedule current as of November 23rd, 2026, and valid for 90 days from date of receipt. Be sure to call for the current fee schedule when ordering copy or consulting service.
Payment Methods
One of the biggest misconceptions about copywriting is that the number of words determines the value of the work.
In reality, effective copy isn’t measured by word count. It’s measured by results.
Sometimes a short email can generate more inquiries than a lengthy sales page. Other times, a detailed landing page or case study is exactly what’s needed to educate prospects and move them toward a buying decision.
The right approach depends on your audience, your offer, and your marketing objectives. That’s why I focus on helping clients achieve specific business goals rather than hitting an arbitrary word count.
That’s also why (outside of consulting sessions) I don’t bill by the hour.
Project-Based Pricing
Most clients engage me on a project basis.
When you hire me, you’re not paying for time spent typing. You’re investing in research, strategy, customer understanding, messaging development, and persuasive writing.
Project-based pricing eliminates clock-watching and allows me to focus on producing the strongest work possible. Research, discovery, planning, writing, revisions, meetings, and communication are all factored into the project investment.
Project fees are determined by the scope of work, research requirements, deliverables, and complexity of the assignment.
For most projects, a deposit is required before work begins, with the remaining balance due according to the terms outlined in the proposal.
Monthly Retainer Agreements
For businesses that require ongoing marketing support, a monthly retainer may be available.
Retainer arrangements can include ongoing email marketing, regular website updates, marketing consulting and content planning, personal branding development, and copy reviews and optimization.
A retainer provides consistent access to copywriting and marketing support while allowing for long-term planning and message consistency.
Royalties
If your company is set up to track sales and pay royalties for each campaign, this can be a (very) beneficial arrangement because everyone wins when the copy is successful.
I usually ask for 2% to 4% of every sale. That would be, of course, on top of an up-front writing fee.
For me, this is like a commission. Or a bonus.
For you, this arrangement is motivation for me to deliver you the best work possible. Which could lead to even more revenue for your business.
Everyone reaps the rewards.
Pro Bono Services
When I decided to build my freelance copywriting business, I made a commitment to myself: as I grow, I want to help other independent professionals grow as well.
That’s why I reserve a limited number of pro bono and reduced-cost opportunities each year for solopreneurs, freelancers, and independent service providers earning less than $100,000 annually.
I know firsthand that many talented professionals have valuable services to offer but struggle to communicate that value clearly. Unfortunately, professional marketing support often falls outside their budget during the early stages of growth.
Through this program, I may provide services such as copy critiques, website reviews, messaging feedback, positioning guidance, and limited copywriting assistance at no cost.
The goal isn’t to replace a full-scale marketing engagement. It’s to help motivated business owners gain clarity, improve their communication, and take meaningful steps toward attracting more clients.
Participation is based on availability and project fit. If you believe your business may qualify, complete the contact form and tell me about your work, your goals, and the challenges you’re facing.
While I cannot accept every request, I carefully review each application and genuinely look for opportunities to help where I can. My belief is simple:
When more independent professionals succeed, our communities, industries, and local economies become stronger for everyone.
Think Beyond Individual Projects
Effective marketing is rarely a one-time event.
A website often leads to a landing page. A landing page often leads to an email sequence. An email sequence often leads to a consultation, proposal, or sale.
Each piece of communication should support the next step in the customer journey. That’s why I encourage clients to think of copywriting not as a one-time expense but as an ongoing investment in communication, credibility, and client acquisition.
For example, a prospect might discover your website, download a resource through a landing page, receive a series of emails, and eventually become a client. Every step of that process should communicate a consistent message and reinforce the value of your business.
You don’t have to build everything at once. Many businesses start with a single project and expand over time.
The important thing is having a clear marketing foundation that can support long-term growth.
Ready to Discuss Your Project?
If you’re looking for stronger messaging, more persuasive marketing materials, or a clearer way to communicate the value of your business, I’d be happy to help.
Complete the contact form and tell me about your business, your goals, and your project. Together, we’ll determine the best approach for turning your expertise into more clients.