Top 10 Sales Enablement Influencers

Here are ten of the most influential voices shaping the sales enablement space today:

Hang Black
Head of Global Revenue Enablement at Nutanix, Hang is a keynote speaker and award-winner whose work on modular content frameworks has set new standards for persona-driven messaging (Sales Enablement Collective, GTMBuddy).

John Moore
Founder of Trust Enablement, John’s “human-centric” approach to enablement bridges sales, product, and marketing — his LinkedIn feed is a masterclass in objection-handling snippets and playbook design (GTMBuddy).

Mike Kunkle
As VP of Sales Effectiveness Services at SPARXiQ, Mike’s decades-long track record (including delivering nearly $400 M in incremental revenue) and his definitive book, The Building Blocks of Sales Enablement, make him a must-follow for copywriters focused on results (GTMBuddy).

Nick Lawrence
Manager, Global Sales Enablement at Databricks, Nick is known for his “90-9-1” rule and his modular snippet libraries — his practical, wrestling-honed discipline shines through in every template he shares (GTMBuddy).

Aaron Evans
A veteran enablement lead and co-founder of Revenue Enablement Collective, Aaron regularly publishes frameworks and battle-card scripts that copywriters can plug directly into email cadences and decks (GTMBuddy).

Ben Cotton
Co-founder of Social Web Thing and a longtime SaaS marketer, Ben’s “ten golden rules” posts and deep dives on content architecture are invaluable for anyone building benefit-first one-pagers (GTMBuddy).

Felix Krueger
Host of The State of Sales Enablement podcast, Felix interviews top practitioners on how to answer the core question — “How do we help buyers make better decisions faster?” — and distills those insights into ready-to-use copy tactics (GTMBuddy).

Hannah Ajikawo
Practice Lead, GTM Strategy at Skaled Consulting and LinkedIn Top Voice in Sales, Hannah’s progressive candor on empathetic messaging and performance improvement plans offers fresh angles for objection-handling copy (GTMBuddy).

Stephanie Aylward
Revenue Enablement Manager at OneSource Virtual, Stephanie cut new-hire ramp time by 18% through learner-focused micro-copy modules and scenario-based scripts — her “ones to watch” profile is filled with practical takeaways for copywriters (Sales Enablement Collective).

Regan Barker
Head of Revenue Operations at Grant Thornton Australia, Regan combines data-driven insights with clear, no-nonsense one-sentence value props — her peer-nominated “instrumental” programs showcase how to align story arcs with sales KPIs (Sales Enablement Collective).

Subscribing to these leaders’ feeds and podcasts will keep you abreast of the latest messaging frameworks, modular snippet strategies, and real-world case studies that fuel high-velocity, revenue-focused copy.