There are several newsletters that cover public relations writing, offering valuable insights, tips, and updates for PR professionals and anyone interested in effective communication strategies. Here are some of the best newsletters covering public relations writing:
Continue Reading8 Great Books About Public Relations Writing That You Must Read
There are several excellent books on public relations writing that cover various aspects of effective communication in the field of PR. Here are some highly regarded books on the subject:
Continue ReadingThe Principles of PR Writing
The principles of public relations (PR) writing guide practitioners in crafting effective communication strategies to manage relationships, convey messages, and influence perceptions. These principles encompass various aspects of writing for PR purposes. Here are some key principles:
Continue Reading10 Lies About Public Relations You Must Stop Believing
Public relations (PR), like any other field, can sometimes be subject to misinformation or misconceptions. Here are some common misconceptions or “lies” related to public relations:
Continue Reading10 Warning Signs of Bad PR Writing
Identifying warning signs of bad public relations (PR) writing early on can help organizations avoid potential pitfalls and mitigate negative consequences. Some of the biggest warning signs include:
Continue ReadingThe Consequences of Bad PR Writing
Bad public relations writing can have significant consequences for individuals, organizations, and brands. Some of the biggest consequences include:
Continue ReadingTwitter as a Public Relations Tool
Since I started Twitter back 2009, I never saw it as an effective customer service tool. The limit of 140 characters does not allow enough room for brands to be specific when addressing customers. Personally, I believe Facebook and LinkedIn are better tools to talk to customers.
So, what role can Twitter play when it comes to a social media strategy?
Well, how about a public relations medium?
I’ll admit, I’m taking this idea straight from Seth Godin. If you look at his Twitter stream, all he has are tweets with links to his blog posts. He is just letting you know that he has a message for you and gives you a link for you to read it.
I’ll take it a bit far: let’s share the links for all of our brands’ activities – I’m talking about blog posts, news releases, videos, special offers – anything you have.
Use Twitter to let your target audience know they can get access to a message you want to give them. And remember, you can always use Facebook and LinkedIn (and hey, even your blog) to communicate and engage effectively with your tribe (Seth Godin term there).