American Express is a financial services company that has used direct mail marketing extensively to promote its credit cards, travel services, and membership rewards programs. They are known for their targeted direct mail campaigns that offer personalized incentives and rewards to cardholders.
Archives for November 2014
Boardroom Inc.
Boardroom Inc. is a direct mail publishing company specializing in health, financial, and lifestyle newsletters. They are known for their long-form direct mail packages, persuasive copywriting, and targeted messaging that resonates with their audience.
The Motley Fool and Direct Mail Copywriting
The Motley Fool is a financial services company known for its direct mail marketing campaigns promoting investment advice and financial products. They have built a strong brand through their engaging copywriting, compelling offers, and informative content.
David Ogilvy and Direct Mail Copywriting
Although primarily known for his work in advertising, David Ogilvy’s principles of persuasive communication and direct response marketing have had a profound influence on the field of copywriting. His classic book, “Ogilvy on Advertising,” remains a must-read for copywriters and marketers alike.
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