Juan Israel Ortiz

Freelance Copywriter for Financial Services

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12 Copywriting Mistakes You Could Be Making

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Copywriting mistakes can hinder the effectiveness of your message and impact your overall marketing efforts.

Effective copywriting is essential for capturing attention, building trust, and driving action in today’s competitive marketplace. Because the words you choose have the power to shape perceptions and influence decisions. Whether you’re crafting a website, email campaign, or social media post.

However, even experienced writers can fall into common traps that weaken their messaging and limit results. But identifying and avoiding these frequent copywriting mistakes can help in ensuring your content connects with your audience, communicates clearly, and inspires them to take action.

Below, we’ll explore twelve mistakes that could be holding your copy back. And how to fix them.

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Know Your Business

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Market research is a necessary component in the survival of any business. But it kind of falls into the “things I must do, but really don’t want to” category – people are terrified of doing research. Not just on the business side of things. Most people hate the idea of sitting through countless amounts of data to figure something or someone out.

Me, I’m a sucker for research. I love learning about how things work. And the reaction of people towards them.

I also realize this is not everyone’s cup of tea. And that there isn’t really an exciting way of doing it.

So the next series of posts will focus on how to do smart research – so you can save time, effort, and your hairline.

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The 12 Benefits of Copywriting

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In today’s fast-paced digital marketplace, effective communication is more important than ever. Because businesses and professionals alike are constantly seeking ways to stand out and connect meaningfully with their audiences.

One of the most powerful tools in achieving this is skilled copywriting. So, understanding the benefits of copywriting can help you unlock new opportunities for growth, engagement, and brand recognition.

Copywriting goes far beyond simply putting words on a page. It’s about crafting messages that resonate, persuade, and drive action.

From improving conversions on your website to enhancing your overall brand image, the benefits of copywriting are far-reaching and essential for success in modern marketing and business communication.

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Know Your Target Market

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So you have created a product or service, and want to make a business out of it. You show it to your friends and family, and they think it’s cool. Now you’re thinking “Yes! I can make this work! I just need to promote it right and I shall become rich and famous!

You then spend a bunch of money on promotional material for your “business”, and buy prime time spots on local TV and radio. You also have a cool website made, which you filled up with content. And then, you just sit back and wait.

One month goes by… nothing happens.

Six months go by… nothing happens.

A year goes by… and nothing has happened.

Now, as you’ve watched all of your money go up in smoke, you start wondering “what did I do wrong?”

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