6 Books for Direct Mail Copywriters

There are several excellent books available that delve into the art and science of direct mail copywriting. Here are some highly recommended titles:

“The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells” by Robert W. Bly: While not exclusively focused on direct mail, this comprehensive guide covers the fundamentals of effective copywriting, including strategies and techniques applicable to direct mail campaigns.

“The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.” by Dan S. Kennedy: In this book, Kennedy shares his insights into crafting persuasive sales letters, which are fundamental to successful direct mail campaigns. He provides practical tips and examples to help copywriters create compelling messages that drive action.

“The Direct Mail Solution: A Business Owner’s Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign” by Craig Simpson and Dan S. Kennedy: This book offers a comprehensive overview of direct mail marketing, covering everything from strategy and planning to execution and measurement. It provides practical advice and real-world examples to help businesses create successful direct mail campaigns.

“Direct Mail in the Digital Age” by Louis G. Perosi: This book explores how direct mail can be integrated with digital marketing strategies to create powerful multi-channel campaigns. It covers topics such as data-driven targeting, personalized messaging, and measurement techniques for maximizing ROI.

“The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World” by Robert W. Bly: Bly explores the evolution of direct mail marketing in the digital age and offers insights into how marketers can adapt their strategies to remain effective. The book covers topics such as list selection, creative design, and response tracking for successful direct mail campaigns.

“No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses” by Dan S. Kennedy: In this no-nonsense guide, Kennedy shares his proven strategies for creating successful direct marketing campaigns. He covers topics such as lead generation, customer acquisition, and maximizing ROI through targeted messaging.

These books offer valuable insights, strategies, and practical tips. They are ideal for anyone looking to improve their direct mail copywriting skills. You can also use them to create more effective marketing campaigns.

Whether you’re a seasoned copywriter or new to the world of direct mail, these can help you hone your craft. They can aid you in achieving greater success in your marketing efforts.

Is your direct mail copy not working as well as you’d like? Allow me to do a quick copy critique! In my report, we will review what works. We will also examine what doesn’t work. And I’ll explain what you need to do to improve your campaign.

Contact me today to set up a meeting.