Here are some of the top books to deepen your understanding of sales-enablement copywriting — spanning both the art of persuasive writing and the science of equipping your sales team:
Sales Enablement: A Master Framework to Engage, Equip, and Empower a World-Class Sales Force
By Byron Matthews & Tamara Schenk
A comprehensive, step-by-step playbook that shows how to build, roll out, and measure an end-to-end enablement program—copywriting included.
The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells
By Robert W. Bly
A classic guide to crafting clear, conversion-focused copy—packed with templates and formulas you can adapt for sales emails, one-pagers, scripts, and more.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By Ann Handley
Although broader than just sales copy, this book offers indispensable style and structure advice for writing concise, customer-first messaging.
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
By Marcus Sheridan
Focuses on answering buyers’ real questions through educational content—perfect for aligning your collateral and email sequences with what prospects truly want to know.
Made to Stick: Why Some Ideas Survive and Others Die
By Chip Heath & Dan Heath
Explores the principles that make messages memorable—useful for ensuring your sales decks, emails, and battle cards “stick” in buyers’ minds.
Words That Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
By Richard Bayan
A quick-reference thesaurus of powerful, benefit-oriented phrases—ideal for injecting fresh, persuasive language into your templates and scripts.
New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development
By Mike Weinberg
Offers proven messaging frameworks and call/email scripts designed to get more responses from cold outreach.
SPIN Selling
By Neil Rackham
One of the most influential sales books ever—teaches questioning techniques (Situation, Problem, Implication, Need-Payoff) that you can mirror in your copy to guide prospects toward conviction.
The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
By Trish Bertuzzi
Includes play-by-play messaging examples and templates for every stage of the inside-sales funnel—great for SDR teams and their copy needs.
Each of these titles will help you hone both the craft of persuasive writing and the strategic backbone of enabling your salesforce with assets that actually get used.
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