Digital Media Content Basics: How to Effectively Collect Target Market Research Data (BONUS Post – One)

In the last post of my target market series, I wrote about how it is important to look out for the current trends that surround your industry. Well, I got to think… maybe I should give my readers another hand when it comes to this trend business.

Which is why I have written two BONUS posts. In them, I give you six common trends for every market in the world. These are a group of circumstances that’s affecting us as a society, not as sales groups. Circumstances that you must be aware of if you wish to create a strong community of loyal customers.

Number One: The Evolution of Technology

Over the course of the past 14 years, we have witness technology take an imperative role in our daily lives. I didn’t care about having a cell phone until I was in college, back in 2001.

Back then, I realized it wasn’t about luxury, it’s about necessity. And in our busy world of today, we need at least one device (be it a laptop, tablet, or smartphone) that keeps us in communication with those we know.

It’s important to keep this in mind because your digital media should move along with this evolution. Right now, if your website or blog isn’t mobile responsive, you might be losing a chunk of your audience to one that is.

Number Two: Our Attention Span

Because of this rise of technology, we have also saw a shrinking of our spans. Due to so many distractions around us, it’s hard to keep total focus on something for a long time.

Just ask yourself this… when was the last time you watched a televised event without checking social media while at it? See what mean?

Therefore, when deliver your brand message on your digital media network, you need to be as concise as possible. This doesn’t mean you need to write short pieces of content for everything you do – some things need for you to put on long documents to get attention, explain, and persuade.

But try not to use any unnecessary words. Go straight to the point, and make your prospect know what you mean in a way that’s easy to comprehend. Let your message be clean and concise.

Number Three: Information Overload

Due to the Internet’s ability of allowing anyone to communicate their message to the entire world, today – more than ever – we are constantly receiving information. News reports, sales offers, opinion columns… you name it.

Everything is being said by everyone about everything.

And yes, for you to be successful in business, your digital platform needs to rise above most of this cloud of information (and misinformation) to become a reliable source and a trustworthy investment.

How do you that? By delivering information that is truly valuable to your target market. Which is why you need to know your product and prospect before doing any sort of sales and marketing.

Find out what keeps them awake at night. And see if you’re that solution to their problems. If you are, then let them know.

Let them know you have the ability, knowledge, and understanding needed to help them pass that hurdle which is making them miserable. If you can do that, you will manage to get above all the cut cats and funny memes. And be in a place where people will be looking for you. Not the other way around.

To be continued…