7 Quotes Related to Sales Enablement and Copywriting

Explore a collection of impactful quotes from renowned sales-enablement and copywriting experts that vividly capture the mindset and creativity necessary for crafting exceptional sales-enablement copy.

These insights not only serve as a source of inspiration but also shed light on the intricate techniques and strategies involved in this essential discipline within the sales ecosystem. By delving into the wisdom shared by these professionals, you’ll gain a deeper understanding of how effective communication can drive engagement and transform potential leads into loyal customers.

Here are some of the most resonant quotes—by sales-enablement and copywriting experts alike—that capture the mindset and craft of great sales-enablement copy:

“Sales enablement can’t be reactive. It has to be a full-blown strategy that’s woven into the fabric of the company.”
Roderick Jefferson (LeadSquared)

“The best salespeople wonder what it would be like to be in the other person’s shoes. They know they can’t play that game unless they continually strive to train themselves in how we as human beings communicate.”
Bob Phibbs (Job Search | Indeed)

“Establishing trust is better than any sales technique.”
Mike Puglia (Job Search | Indeed)

“Your job is not to write copy. Your job is to know your visitors, customers and prospects so well… that you understand exactly how your solution can and will get them to their ideal self.”
Joanna Wiebe (ActiveCampaign)

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
David Ogilvy (ActiveCampaign)

“Copy is not written. Copy is assembled.”
Eugene Schwartz (ActiveCampaign)

“We’re selling our stuff to salespeople, and they’re paying for it with their time.”
(Customer insight shared with Forrester) (Forrester)

Each of these principles underscores a core truth of sales-enablement copywriting: understand your buyer on a fundamental level by researching their needs, pain points, and aspirations.

Build trust through genuine empathy, demonstrating that you truly care about their challenges, and by providing proof in the form of compelling testimonials, case studies, or data that reinforces your credibility. Finally, craft every word with purpose and intention, ensuring that your message not only resonates but also motivates your audience to take decisive action.

Whether that be making a purchase, signing up for a newsletter, or engaging with your brand in a meaningful way.