10 Scams Related to Sales Enablement Copywriting

Here are some of the most common scams and shady promises you’ll encounter in the world of sales-enablement copywriting:

“Guaranteed 50% Conversion Rates!”
Any vendor promising a specific, lofty conversion uplift outright is overpromising—there are simply too many variables (product, market, price point, rep skill) for a one-size-fits-all guarantee.

One-Size-Fits-All Template Packs
Sellers who hawk massive bundles of boilerplate email sequences or decks, claiming they’ll work “for any industry” rarely deliver relevance. You end up with generic copy that actually hurts your credibility.

“Done-For-You” Cold Message Blasts with Fake Lists
Agencies that bundle “targeted outreach” often use scraped or outdated email lists. Your emails bounce or land in spam—and you get blacklisted by your prospects’ providers.

AI-Only Copy “Magic”
Purely AI-generated scripts or battle cards with no human strategy input can read stilted, miss key objections, or blatantly plagiarize existing content—leading to legal and reputation risks.

Bogus “Success” Case Studies
Some providers fabricate or exaggerate results (e.g., “XYZ Inc. doubled pipeline in 30 days”) without verifiable metrics or willing references, making it impossible to trust their track record.

Subscription Traps & Auto-Renew Horror
Low-intro “lifetime access” deals often roll into high-priced recurring contracts with no clear cancellation process—leaving you locked in or on the hook for hidden fees.

Offshore “Copy Mills” with Unvetted Writers
You may get dirt-cheap copy, but often it’s riddled with factual errors, poor English, reused content, or insensitive cultural references that do more harm than good.

Fake “Insider” or “Proprietary” Frameworks
Many copy shops package generic best practices (AIDA, PAS, FAB) as “secret methods” for premium fees—when you could learn the same frameworks for free online.

Pay-Per-Lead Scams
Promises to supply “qualified leads” in exchange for per-lead fees often result in low-quality or completely irrelevant contacts that never convert.

“Risk-Free” Trials That Aren’t
Beware any “trial” that requires you to share all your company collateral, CRM access, or credit-card details up front—then hits you with retainer fees or “consultation” charges afterward.

How to Protect Your Business

• Insist on References & Samples: Speak directly with past clients in your vertical.
• Demand Transparent Metrics: Get clear definitions of “qualified lead,” “conversion,” and how they’re measured.
• Start Small: Pilot a single asset (e.g., one email sequence) before signing a large-scale retainer.
• Retain Ownership: Ensure you own all final copy outright, with no hidden “usage” or “license” clauses.
• Combine AI & Human: Use AI to ideate, but always layer in a human expert who understands your market and brand.

Staying vigilant against these common scams will help you invest your budget wisely. And ensure your sales-enablement copywriting actually drives real, measurable results.