Schedule of Estimated Fees
Here’s my current copywriting fee schedule for marketing and advertising projects. Along with my payment methods and terms of service.
The purpose of the fee schedule is to show the price range you can expect to pay for specific projects.
This will give you an idea early on about whether I’m the right hire for your budget. It also lets you know that my pricing is not random. There is a standard and you’ll get a quote among those guidelines.
I customize each project estimate based on the length and complexity of a project. Using the industry-standard fee ranges for high-quality work set by the American Writers and Artists Institute.
Note: every copy assignment fee includes doing research and/or interview(s), as well as writing the copy. Graphic design and formatting work are an extra cost (if applicable).
| COPYWRITING SERVICE | LEAD TIME | FEE RANGE |
| Blog post | 2-10 business days | $150 – $800 |
| Standalone promotional email | 2-6 business days | $250 – $2,000 |
| Landing page for a single promotion | 5-50 business days | $3,500 – $12,500 plus royalties |
| Case study | 3-20 business days | $1,200 – $2,000 |
| White paper | 10-60 business days | $2,000 – $10,000 |
| Article | 5-40 business days | $250 – $1,000 |
| e-Newsletter | 1-15 business days | $500 – $1,500 |
| Pay-per-click/AdWords ad | 2-10 business days | $75-$350 |
| Client acquisition mail package | 26-60 business days | $1,500 – $5,000 plus royalties |
| Lead-generation mail package | 16-50 business days | $1,500 – $5,000 |
| Renewal/retention series | 3-25 business days | $1,500 – $2,500 |
| Editorial piece for a newsletter | 1-8 business days | $200 – $500 |
| Pillar post | 10-40 business days | $500 – $2,500 |
| Short online video script | 2-10 business days | $500 – $1,500 |
| Funnel email series | 5-30 business days | $100 – $1,000 per email |
| Letter-style homepage content | 11-40 business days | $1,500 – $3,000 |
| Frequently Asked Questions | 2-15 business days | $500 – $1,000 |
| Social media ad campaign | 1-10 business days | $500 per ad |
| Self-mailer | 2-25 business days | $750 – $15,000 |
| Sell sheet | 2-10 business days | $500 – $1,500 |
| Product page | 1-10 business days | $100 – $250 |
| Order/checkout page | 1-5 business days | $400 – $800 |
| Banner/text ad | 1-10 business days | $250 – $1,000 |
| Company description | 1-10 business days | $25 – $500 |
| Brochure | 3-15 business days | $500 – $1,500 |
| Chatbot script | 3-25 business days | $2,000 |
| Advertorial | 3-15 business days | $800 – $1,500 |
| Squeeze page | 2-10 business days | $500 – $1,500 |
| Microsite | 7-40 business days | $3,000 – $7,000 |
| Podcast script | 1-15 business days | $500 – $1,000 |
| Press release | 1-5 business days | $500 – $1,000 |
| Video sales letter | 5-50 business days | $5,000 |
| Call script (5 versions) | 2-15 business days | $2,000 – $2,500 |
| Cold prospecting email template package | 6-30 business days | $1,500 – $2,500 |
| Follow-up sales email template package | 6-30 business days | $1,500 – $2,500 |
| Sales deck | 5-30 business days | $2,000 – $3,500 |
| Sales proposal | 3-25 business days | $500 – $750 |
| Space ad | 1-10 business days | $800 – $2,000 |
| Direct response radio spot | 3-10 business days | $1,200 – $1,800 |
| Direct response TV spot | 6-20 business days | $2,000 – $3,600 |
| Infomercial radio script | 11-20 business days | $4,400 – $8,000 |
| TV infomercial script | 21-50 business days | $8,400 – $20,000 |
| Marketing strategy | 2-8 business days | $100 – $800 |
| Copy critique | 1-10 business days | $400 – $1,200 |
Terms:
- A purchase order or letter of authorization is required for all jobs.
- A 50% fee is payable in advance for initial projects, and full payment is due for copy critiques.
- I offer two free revisions within 30 days of receipt, except for post-submission changes.
- Contact me for a discovery call.