Facebook has a tendency of making our stupid side come out. And with good reason – it’s that place online where we spent time with our friends when we are not together.
I’ve been a Facebook for since 2006. And up until a couple of months ago, I never saw it as a marketing tool. That was until I read the book Branding Yourself by Kyle Lacy and Erik Deckers.
The thing that captivated me the most is that Facebook opens the door for you to connect with your target audience on a more personal level. And as I said on an earlier post, it’s hard to know people through 140 characters per message.
With Facebook, not only you can give immediate solutions to some of the problems your customers have. But you can also dive into know what they like, what they don’t, and then try to accommodate to their needs and wants.
I recommend for you to build a Facebook fan page for your business. That way you separate your prospects from your friends, and can be more formal without having the worry of being blindsided by one of your not-so-professional friends.
You can also generate new leads with Facebook – let your friends know what you’re up to, and then ask them if they know someone who might need or want your services. That could bring in some extra dollars as well.
Use Facebook to get personal. Just remember – try not to be much of a clown. Even if you are a clown.
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