Juan Israel Ortiz

Freelance Direct Response Copywriter

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15 Facts About Advertising Copywriting You Must Know

Published on August 13, 2013

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Advertising copywriting is a specialized form of writing aimed at promoting products, services, or ideas through persuasive messaging. Here are some of the most well-known facts about advertising copywriting:

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12 Copywriting Perspectives You Can Adopt

Published on July 30, 2013

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Copywriting can be approached from various perspectives, each emphasizing different aspects of the writing process or focusing on specific goals. Here are different copywriting perspectives that writers may adopt:

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10 Copywriting Secrets You Should Learn and Apply

Published on July 16, 2013

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While many copywriting principles are widely shared and discussed, there are some lesser-known secrets that can contribute to the success of your copy. Here are a few less commonly discussed copywriting secrets:

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18 Copywriting Ideas for You to Use Now

Published on July 2, 2013

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Copywriting ideas can vary widely depending on the context, product, audience, and goals of the writing. Here are some creative copywriting ideas that you can adapt and customize for your specific needs:

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15 Key Copywriting Habits to Adopt Right Away

Published on June 18, 2013

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Developing effective copywriting habits is crucial for consistently producing high-quality content that resonates with your audience. Here are some key habits that successful copywriters often cultivate:

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The Principles of Copywriting

Published on June 4, 2013

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Effective copywriting is built on several key principles that guide the creation of persuasive and compelling content. These principles help writers connect with their audience, convey a clear message, and drive desired actions. Here are the fundamental principles of copywriting:

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10 Scams Related to Copywriting That You Should Be Aware of

Published on May 21, 2013

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While copywriting is a legitimate and valuable profession, there are unfortunately scams and deceptive practices associated with it. Here are some common scams related to copywriting:

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11 Lies About Copywriting You May Hear

Published on May 7, 2013

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While copywriting is a valuable skill, there are some misconceptions or exaggerations about the craft. Here are some of the potential lies about copywriting that you may encounter:

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12 Warning Signs of Bad Copywriting

Published on April 23, 2013

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Identifying warning signs of bad copywriting is crucial for ensuring that your marketing messages effectively engage your audience and drive desired actions. Here are some common warning signs that may indicate subpar copywriting:

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The Consequences of Bad Copywriting

Published on March 26, 2013

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Bad copywriting can have several negative consequences for businesses and individuals engaged in marketing and communication efforts. Here are some of the consequences that you could be facing due to bad copywriting:

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