While direct response copywriting is a valuable and effective marketing approach, there can be misconceptions or exaggerations about its capabilities. It’s essential to separate fact from fiction to develop realistic expectations. Here are some common misconceptions or “lies” sometimes associated with direct response copywriting:
Continue Reading12 Warning Signs of Bad Direct Response Copy
Bad direct-response copywriting can undermine the effectiveness of your marketing efforts. Here are some warning signs to look out for:
Continue ReadingThe Consequences of Poor Direct Response Copy
Poorly executed direct response copywriting can have various consequences, negatively impacting the effectiveness of marketing campaigns and the overall success of a business. Here are some potential consequences:
Continue Reading13 Direct Response Copywriting Mistakes You Must Avoid
Direct response copywriting is a powerful tool for marketers, but it comes with its own set of challenges. Here are some common mistakes that marketers may make with direct response copywriting:
Continue Reading11 Benefits of Direct Response Copy
Direct response copywriting offers several benefits, making it a valuable approach for businesses and marketers looking to prompt immediate and measurable actions from their audience. Here are some of the key advantages:
Continue Reading12 Facts on Direct Response Copywriting You Must Know
Direct response copywriting is a specialized form of writing designed to elicit an immediate response from the reader or viewer. Whether it’s through a click, a purchase, a sign-up, or another specific action, the goal is to prompt a direct and measurable response. Here are some well-known facts about direct response copywriting:
Continue ReadingUse Direct Response Marketing to Close Sales 24/7
If you talk directly to those who are willing to invest in your business, and they trust you and value what you offer, then it’s all a matter of presenting the right offer. That is where my skills shine.
As an alumnus of AWAI and a member in good standing of the Professional Writers’ Alliance, my ability to create content that sells goods is as sharp as they come. You’ll get direct mail and landing page packages that present a solution to a problem, paint the picture and an offer they can’t refuse. All backed with irrefutable proof.
With my direct response copywriting ideas, you’ll have a great opportunity at boosting sales and create the business success you’ve always dreamed of.
Working on a Marketing Campaign? Let’s Work on it Together!
Take a moment now to get in contact with me and let me know the details on your marketing campaign.
There are three different ways to reach me:
- Send me an email to hire@juanisraelortiz.com with your name, company name, and details on what you’re looking for.
- Go to the contact page and fill out the form. Be as specific as possible.
- Hit the Request Contact button (in the Contact Me box) and fill out the form there.
Please allow me up to 24 hours to reply with information on what will be the next in the process.
Thank you so much for considering me for your next marketing project. Let’s meet soon!
Direct Response Advertising: You Should Not Hate It; You Should Embrace It
Claude Hopkins referred to advertising as a science in his book (appropriately titled) Scientific Advertising. And he couldn’t have been more on point.
Contrary to what some people within the marketing world would like you to believe, the word advertising does not spell doom for your marketing campaign. In fact, advertising gives value to the efforts to your marketing campaign.
As Mr. Hopkins mentioned in his book, advertising is “based in fixed principles and reasonably exact”. It is one of the safest business acts you can take. When done right, that is.
Why People Seem to Hate Advertising So Much
Let’s be honest – advertising is what keeps businesses afloat or makes them successful. It’s what lets the consumer know what a business offers, and how to get it. Now, tell me isn’t that the point of marketing a business.
As a mentioned earlier, (when done right) advertising is the moneymaker of your marketing campaign. But when done wrong, it does spell doom for your business.
“And when is advertising done wrong?” – you might be asking. Well, it’s pretty simple.
Advertising takes a turn for the worst when it is viewed as an art, and not as a science. Which is a problem many advertising agencies face these days.
You see all those cool commercials on TV with SFX and (apparently) hilarious one-liners? Those commercials are created by advertising agencies. And businesses are spending millions of dollars on those commercials. All of which focus more on how “cool” and “hip” your brand is, instead of highlighting how your customers will benefit from buying your goods.
And nine times out of ten (the one exception I know is Game of War – and they had Kate Upton appeal to a bunch of nerds), they produced ZERO profits for their advertisers.
They might produce an award for that agency, but let’s be honest – what does that do for your business? Let me answer that: ABSOLUTELY NOTHING!
Use Direct Response Advertising to Obtain Results
Advertising is salesmanship in writing
Not just my opinion, but facts show that direct response advertising (which is cost-effective and traceable) is better as a salesmanship tool than creative branding.
Just imagine – with the same budget as a million dollar production for a thirty-second ad, you can run a direct mail package, a well-done infomercial, an email campaign, and a landing page campaign. That’s four chances to appeal to the customer against one!
Not impressed yet? How about these – with direct response advertising, you can track what’s working and what’s not. And keep what’s bringing money while dumping what isn’t.
Don’t Be Afraid of Advertising
When done right, advertising can take your business to a level of success you may have never imagined. You just got to make sure you get the right type of advertising for your business.
Keep this post in mind when you need to make up your mind about an agency’s “trailer-like commercial” idea.