If your headlines and hooks fail to grab the reader’s attention and pique their interest, they may scroll past your content without engaging with it.
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About Juan Israel Ortiz
Juan Israel is a freelance financial services copywriter and direct response marketing expert. He aims to help financial brands engage, convert, and retain their clients. Juan is also the owner of Brand and Deal Communications, as well as an active investor, fitness and football enthusiast, and minimalism believer.
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