10 YouTube Channels for Sales Enablement Copywriters

Here are ten YouTube channels that every sales-enablement copywriter should have in their subscription feed—each blending sales-enablement strategy with razor-sharp messaging and copy tips:

Sales Enablement Collective
A community channel packed with case studies, playbooks and tactical breakdowns on building and deploying enablement content that reps actually use. (YouTube)

Gong.io
While primarily a revenue-intelligence platform, Gong’s channel features deep dives on crafting and measuring high-impact enablement assets (e.g. battle cards, playbooks, reinforcement/coaching content). (YouTube)

Courtney Chaal
Focuses on writing compelling, conversion-driven sales copy—her “how to” walkthroughs on emails, one-pagers, and web copy are tailor-made for enablement writers. (YouTube)

Alex Cattoni
Offers in-depth tutorials on the psychology of persuasion and clear, benefit-first copywriting—great for sharpening those subject lines and CTAs in your templates. (YouTube)

COPY THAT!
A copywriting “megacourse” channel with short, snackable videos on cold-email scripts, headline hacks, and proof-point positioning you can swipe for sales decks. (YouTube)

Sales Hacker
Covers everything from persona-driven email flows to objection-handling scripts—packed with real examples and A/B test learnings to up your enablement game. (FeedSpot for YouTubers)

Jeb Blount’s Sales Gravy
Though broader sales-skill focus, Jeb regularly shares objection-handling frameworks and messaging formulas (e.g. “Feel-Felt-Found”) that copywriters can adapt into battle cards. (FeedSpot for YouTubers)

Alex Berman – Cold Email & B2B Lead Gen
Specializes in high-velocity outreach copy—his channel is a treasure trove of modular email snippets and cadence strategies for SDRs and AEs alike. (FeedSpot for YouTubers)

LinkedIn Sales Solutions
Official channel with quick-hit videos on social-selling copy, profile-optimization messaging, and personalized outreach templates that integrate with Sales Navigator. (FeedSpot for YouTubers)

Dan Lok
Known for blunt, psych-oriented sales advice — his breakdowns of pitch structure and closing scripts can inspire sharper, more persuasive enablement assets. (FeedSpot for YouTubers)

By subscribing to these specialized channels, you will gain access to the most current messaging frameworks that are shaping the landscape of effective communication. You’ll also learn about advanced personalization tactics that can significantly enhance customer engagement and experience.

Additionally, you’ll find a wealth of real-world copy examples that illustrate successful strategies in driving sales enablement. This knowledge will empower you to implement these techniques effectively, ultimately boosting your sales success and helping you stay competitive in the marketplace.