In the world of social media copywriting, staying sharp means more than writing daily. It means learning from those who’ve mastered the craft.
And when it comes to fast, actionable insights, YouTube is one of the most underrated resources in a copywriter’s toolkit.
From breakdowns of high-performing ads to deep dives into brand voice, psychology, and content strategy. The right YouTube channels can help you level up your skills in real time.
These channels offer a front-row seat to the thinking, testing, and storytelling that drive results on social. Whether you’re a freelancer, in-house creative, or content strategist.
This post highlights 10 YouTube channels every social media copywriter should follow. Curated for their clarity, relevance, and ability to turn complex ideas into practical takeaways you can apply immediately.
10 YouTube Channels for Social Media Copywriters
There aren’t specific YouTube channels exclusively dedicated to social media copywriting. But several channels cover digital marketing, content creation, and copywriting tips that can be applied to social media platforms.
Here are some of the best YouTube channels covering topics related to social media copywriting:
1. Neil Patel: Neil Patel’s channel offers a wealth of digital marketing insights. Including videos on copywriting techniques, content creation strategies, and social media marketing tips.
2. GaryVee: Gary Vaynerchuk’s channel features a mix of motivational content, business advice, and marketing insights. With plenty of tips on social media strategy and copywriting.
3. HubSpot: HubSpot’s YouTube channel provides educational content on inbound marketing, content creation, and social media strategy. Including videos on copywriting best practices for various platforms.
4. Brian Dean – Backlinko: Brian Dean’s channel focuses on SEO, content marketing, and copywriting. His videos covering topics like writing compelling headlines, crafting engaging content, and optimizing copy for search engines and social media.
5. Copyhackers: Copyhackers’ channel offers tutorials, case studies, and tips on copywriting and conversion optimization. Which can be applied to social media copywriting efforts.
6. Marie Forleo: Marie Forleo’s channel covers entrepreneurship, personal development, and marketing. With videos featuring copywriting advice, storytelling techniques, and communication strategies.
7. Amy Landino: Amy Landino’s channel offers productivity tips, content creation advice, and social media marketing strategies. Including videos on writing effective social media copy and captions.
8. Buffer: Buffer’s channel provides resources and tutorials on social media marketing, content creation, and copywriting. With videos covering topics like writing engaging posts, optimizing content for different platforms, and measuring social media success.
9. DigitalMarketer: DigitalMarketer’s YouTube channel offers training and insights on various aspects of digital marketing. Including social media strategy, content creation, and copywriting techniques.
10. Social Media Examiner: Social Media Examiner’s channel features interviews, tutorials, and tips. Experts discuss social media marketing, content creation, and copywriting strategies for social platforms.
These channels may not focus exclusively on social media copywriting. But they offer valuable insights and tips.
These can help improve your skills and enhance effectiveness in crafting compelling copy for social media platforms.
Watch. Learn. Apply. Repeat.
In a field where speed meets strategy, social media copywriters need more than talent. They need tools, frameworks, and fresh perspectives.
The YouTube channels featured in this post aren’t just for passive viewing. They’re active resources that can sharpen your thinking and expand your creative range. Helping you write with more precision and impact.
These creators offer insights you can apply immediately. And revisit often. Whether you’re refining your hooks, studying brand voice, or exploring new formats.
So subscribe with intention. Build your playlist with purpose. And let your screen time fuel your skill set.
Because great copy isn’t just written. It’s learned, tested, and evolved.
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