Experiment with time-triggered offers. Create a sense of urgency by introducing limited-time promotions, flash sales, or exclusive deals tied to specific times or events. This can drive immediate action.
Archives for August 2013
Semantic Stretching
Semantic stretching involves using a word in a slightly different context or with a different meaning to create intrigue or interest. It adds depth to your copy and engages readers who enjoy discovering subtle nuances.
Highlighting the Negatives
In certain situations, addressing potential objections or negatives upfront can enhance trust and credibility. Acknowledge concerns and then provide compelling reasons why those concerns should not deter the reader.
The StoryBrand Framework
The StoryBrand framework, developed by Donald Miller, emphasizes the importance of positioning the customer as the hero and your brand as the guide in their journey. By framing your copy as a story, you can create a more engaging and relatable narrative.
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