The postscript (P.S.) is often read even if the rest of the copy is skimmed. Use this space strategically to restate a key benefit, add urgency, or present a compelling call to action. It can be an additional opportunity to grab attention.
Archives for August 2013
Mirror Your Audience’s Language
Pay close attention to the language your target audience uses. Mirror their vocabulary, tone, and style in your copy. When your writing resonates with their way of expressing themselves, it creates a stronger connection.
Harley-Davidson
Harley-Davidson’s copywriting often reflects the spirit of freedom, rebellion, and the open road. The brand’s messaging contributes to its strong identity in motorcycle culture.
Amazon
Amazon is known for its customer-centric and persuasive copywriting that emphasizes convenience, variety, and exceptional customer service. Their website copy and product descriptions are carefully crafted to drive conversions.
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