The word “because” is psychologically persuasive. When you provide a reason or justification using “because,” it can make your request or message more convincing. Clearly explain why your product or service is beneficial.
Archives for August 2013
The Rule of Three
The Rule of Three suggests that things presented in threes are more satisfying, effective, and memorable to the audience. Consider structuring your points, benefits, or features in groups of three for impact and clarity.
Subtle Repetition
Repetition can be a powerful tool in copywriting, but it doesn’t always have to be overt. Subtle repetition of key themes, benefits, or phrases throughout your copy can reinforce your message without sounding redundant.
Employ the Zeigarnik Effect
The Zeigarnik Effect is the psychological phenomenon where people remember uncompleted or interrupted tasks better than completed ones. Use this to your advantage by creating curiosity or open loops in your copy, encouraging readers to continue engaging to find answers.
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