IBM is recognized for its thought-provoking and innovative copywriting, often focusing on technology advancements and the impact of innovation. The “Smarter Planet” campaign is an example of their impactful messaging.
Archives for August 2013
IBM
McDonald’s
McDonald’s is known for its catchy and memorable jingles, slogans, and advertising campaigns. The “I’m Lovin’ It” jingle, for example, has become deeply associated with the brand.
BMW
BMW has a history of using sophisticated and aspirational copywriting to convey the luxury, performance, and innovation of its vehicles. The “Ultimate Driving Machine” slogan is iconic in automotive advertising.
Mastercard
Mastercard is recognized for its “Priceless” campaign, which effectively combines emotional storytelling with the concept of financial transactions. The “Priceless” tagline has become synonymous with the brand.
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