Jay Abraham is a marketing consultant and strategist known for his innovative approaches to marketing and business growth. While not a copywriter himself, his insights into human psychology and persuasion have influenced many copywriters and marketers.
Archives for January 2014
Joe Sugarman and Direct Response Copywriting
Joseph Sugarman is a legendary copywriter and marketer known for his success in direct mail and infomercial advertising. His book “Advertising Secrets of the Written Word” is a classic resource for copywriters and marketers.
David Ogilvy
While not exclusively a direct response copywriter, David Ogilvy is one of the most influential figures in advertising history. His book “Confessions of an Advertising Man” offers valuable insights into the principles of effective advertising and copywriting.
Bob Bly and Direct Response Copywriting
Bob Bly is a prolific copywriter and author who has written dozens of books on copywriting, marketing, and business. He is known for his practical advice and no-nonsense approach to copywriting.
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