Gary Bencivenga is considered one of the greatest copywriters of all time. He has written some of the most successful direct mail campaigns in history and is known for his ability to create emotionally compelling copy that drives sales.
Archives for January 2014
John Carlton
John Carlton is a highly respected copywriter and marketing consultant known for his “kick-ass” copywriting style. He has written sales letters and ads for some of the biggest names in the industry and is known for his straightforward and persuasive writing style.
Claude Hopkins and Direct Response Copywriting
Claude Hopkins was one of the pioneers of modern advertising and direct response copywriting. His book “Scientific Advertising” laid the foundation for many of the principles and techniques used in copywriting today.
Eugene Schwartz and Direct Response Copywriting
Eugene Schwartz was a legendary copywriter known for his groundbreaking work in advertising and direct response marketing. His book “Breakthrough Advertising” is considered a classic resource for copywriters and marketers.
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