Archives for January 2014

Groupon is a deals and discounts platform that has used direct response marketing to attract customers to its daily deals and promotions. Their email campaigns and website copy effectively communicate the savings and benefits of their offers to consumers. 

The Wall Street Journal has used direct response copywriting to attract subscribers to its print and digital editions. Their sales letters and promotional offers effectively communicate the value of their journalism and insights to potential readers. 

Beachbody is a fitness and nutrition company that has leveraged direct response copywriting to promote its range of workout programs, supplements, and meal plans. Their persuasive messaging and compelling offers have helped them build a strong brand and customer base.