10 Important Stats on AI Copywriting That You Should Know

Stats on AI copywriting are super important for figuring out how well it works and its effects on different industries.

Checking out things like engagement rates, conversion rates, and how happy users are can help you get a clearer picture of how AI-generated content stacks up against the traditional way of doing things. Knowing these numbers can really help businesses fine-tune their marketing strategies, improve the quality of their content, and ultimately get better results from their campaigns.

Stats on AI Copywriting: By the Numbers

Here are some of the most cited benchmarks and adoption figures around AI-generated copywriting:

+36 % Higher Landing-Page Conversion Rates
Marketers using AI-generated content see a 36 % lift in conversion on their landing pages. A testament to better-targeted, benefit-led messaging. (Siege Media)

+38 % Ad Click-Through & –32 % Cost-Per-Click
AI copy tools boost ad CTRs by 38 % while slashing CPCs by 32 %, improving both engagement and efficiency. (Siege Media)

$37 B Market in 2023 → $107 B by 2028
The AI-in-content-marketing market was worth $37 billion in 2023 and is projected to grow to $107 billion by 2028. (Medium)

73 % of Businesses Use Generative AI for Content
Nearly three-quarters of companies now leverage AI to draft blog posts, emails, and web copy, upending traditional writing workflows. (Medium)

56 % of Marketers Say AI Content Outperforms Human
Over half of marketers report that generative-AI–produced copy outperforms human-written content in their campaigns. (AI Video Generator)

63 % Expect Most Content in 2024 to Be AI-Generated
A majority of marketing teams anticipate that by 2024, the bulk of their content creation will be powered by generative AI. (AI Video Generator)

74 % Believe ChatGPT Will Improve Customer Responses
Almost three-quarters of business owners expect ChatGPT-style tools to enhance their customer-facing communication (e.g., chatbots). (AIPRM)

70 % of CEOs Say AI Speeds Up Content Creation
Seven in ten CEOs claim AI tools help them produce content more quickly, freeing teams to focus on strategy. (AIPRM)

50 % of Consumers Can Spot AI Copy; 56 % Prefer It
Half of the surveyed consumers correctly identify AI-generated text. And when blind-tested, 56 % actually preferred the AI version over human-written versions. (ArtSmart)

71 % of Sales Pros Use AI to Automate & Personalize Communication
Over 7 in 10 sales professionals now rely on AI to tailor and automate outreach, and 45 % use it to draft first-pass copy. (Learning Revolution)

How AI is Transforming the Landscape of Copywriting

Utilize these specific benchmarks to effectively evaluate the impact of your AI-driven copywriting initiatives.

Consider (also) measuring key performance indicators such as productivity gains, which can be assessed through metrics like turnaround time for projects or the volume of content produced within a given timeframe. Additionally, analyze conversion uplifts by tracking changes in click-through rates, sales figures, or lead generation before and after implementing AI tools. Lastly, gather insights on end-user perceptions through surveys or feedback forms to understand how your audience is responding to the AI-generated content.

This comprehensive approach will provide a clearer picture of the effectiveness and value of your AI copywriting strategies.