12 Warning Signs of Bad AI Copywriting

When you’re checking out AI-generated copywriting, there are some key things to look for that can help you figure out if the content is good or not.

Focus on stuff like:

• How clear the message is.
• How engaging the writing feels.
• If there are any grammar mistakes.
• How relevant it is to your audience.
• And whether the ideas are original.

Also, think about how well the text flows and makes sense, as well as if it actually gets its job done. Whether that’s to inform, persuade, or entertain your target audience.

By looking closely for warning signs of bad AI copywriting, you can ensure that what you share really connects with your audience and maintains a professional vibe.

Red Flags Indicating Poor AI Copywriting

Here are the key warning signs that your AI-generated copy may be under-delivering or doing more harm than good:

Generic, Bland Language
This content uses buzzwords like “innovative,” “cutting-edge,” and “synergy,” but it doesn’t say anything concrete. It’s missing specific problems people face, clear outcomes, or any data that would make the sales pitch really grab attention.

Repetitive Phrasing & Sentence Structures
Poor-quality AI-generated copy uses the same sentence structure or wording repeated too often. The same adjectives, verbs, or calls to action get used over and over, showing there’s not much variety happening.

Stilted or “Robot” Tone
Watch for oddly formal or choppy wording that people don’t really use in everyday conversation. And for awkward changes from one thought to another, as well as random statements that don’t connect.

Shallow Assertions Without Proof
Big promises like “Our solution is going to change your business for the better!” are thrown around in faulty AI copywriting with nothing to back them up. There are no stats, real-life examples, or customer stories to prove it. It’s just a lot of talk without any proof or results to show for it.

Misunderstanding of Your Buyer Persona
Bad AI copy messes up by talking about the wrong job or using industry lingo that doesn’t fit. It also skips over what really matters to the people you’re trying to reach.

Off-Brand Voice & Inconsistent Terminology
Bad AI-generated copy can really throw your brand message off. The tone can change halfway through, or it might just not match your brand’s vibe at all. Plus, it uses weird phrases or terms your company never uses, which just confuses everyone — your team and potential customers.

Unclear or Multiple CTAs
Poor-quality, AI-generated copy often includes requests like “check this out,” “reach out,” and “grab our guide” … all in the same paragraph. This can confuse readers because it’s not clear what they should do next.

“Hallucinated” Facts or Statistics
Low-quality AI content often tosses around numbers like “Our clients see a 234% ROI!” that you can’t really check or find sources for. It also mentions companies, quotes, or studies that are totally made up.

Poor Scannability & Structure
When AI copy is bad, you end up with long blocks of text that don’t have any headings, bullet points, or bold highlights. It makes it really hard to find the main points, which just get lost in all those words.

Lack of Personalization Hooks
Low-quality AI copy doesn’t use placeholders or dynamic snippets for things like persona, industry, or specific use cases. It just comes off as the same generic mass email sent to everyone, which really kills relevance and makes people less likely to open it.

Misaligned Buyer Journey Stage
Lame AI copy tends to throw a bunch of detailed specs and demos at you right off the bat, which is way too early in the game. On the flip side, it might also stick to vague, high-level stuff when the person is actually looking for pricing or ROI info.

Fails to Pre-empt Objections
Bad AI copy doesn’t tackle the usual worries like cost, how long it takes to set up, or if it works with other tools. This makes reps having to wing it, leaving potential customers hanging with all their “what if” questions.

How to Recognize Low-Quality AI Copy

If you notice any of the following indicators in your AI-generated enablement assets, it’s crucial to incorporate human expertise to elevate their effectiveness.

Begin by refining the tone to align closely with your brand’s voice and the preferences of your target audience. Next, integrate authentic customer insights and examples that resonate with potential buyers, showcasing real-world applications and success stories.

Eliminate any unnecessary jargon or fluff that may dilute your message, focusing instead on clarity and impact. Finally, ensure that every word serves a specific purpose and drives toward a singular, buyer-focused outcome.

These quick tips will help you enhance engagement and drive conversions when using AI-powered copywriting.