Archives for April 2013

Typos, grammatical errors, and spelling mistakes can undermine the professionalism of your copy. Thoroughly proofread your content before publishing to ensure it is error-free. 

Using industry-specific jargon without explanation can alienate readers who may not be familiar with the terms. Strive for clarity and ensure your message is accessible to a broader audience. 

You may miss out on potential conversions if your copy doesn’t include a clear and persuasive call to action. The CTA should guide the reader on the next steps you want them to take.