Archives for October 2013

Headlines are often the first thing readers see, and if they are not attention-grabbing, the rest of the copy may go unread. Neglecting the headline’s importance can result in missed opportunities. 

A strong and clear CTA is essential in direct response copywriting. Failing to provide a compelling and specific next step can lead to a lack of engagement and conversions.

Direct response copy should emphasize benefits over features. Many marketers make the mistake of listing features without clearly explaining how those features translate into advantages for the customer.