Archives for December 2013

Capture the reader’s interest from the beginning with a strong opening that addresses their pain points or desires. Use storytelling, statistics, or intriguing questions to draw readers in and keep them engaged. 

Instead of just listing features, focus on highlighting the benefits of your product or service. How will it improve the lives of your customers? What problems will it solve for them? Emphasize the benefits that are most important to your audience. 

Your headline is the first thing that grabs the reader’s attention, so it needs to be compelling and relevant to your audience’s interests. Use power words, curiosity, and urgency to entice readers to continue reading.