Archives for January 2014

Dan Kennedy is a highly influential copywriter, author, and marketing strategist. He has written numerous books on direct response marketing and copywriting, sharing his insights and strategies for creating effective sales copy. 

Gary Halbert is often referred to as one of the greatest copywriters of all time. He was known for his ability to write compelling sales letters that generated millions of dollars in sales. His “Boron Letters” and other writings are considered essential reading for aspiring copywriters. 

Test different elements of your copy, such as headlines, CTAs, and messaging, to see what resonates best with your audience. Use A/B testing and analytics to measure the effectiveness of your copy and make data-driven improvements over time.