Juan Israel Ortiz

Financial Services Copywriter and Consultant

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Archives for February 2014

February 3, 2014 by Juan Israel Ortiz Leave a Comment

The Rule of One

The Rule of One – created by Michael Masterson – states that effective copy should focus on one core message, one target audience, one desired action, and one compelling offer. By simplifying your message and eliminating distractions, you can make your copy more impactful and persuasive. 

Filed Under: Blog

February 2, 2014 by Juan Israel Ortiz Leave a Comment

The Power of Subconscious Influence

Direct response copywriting isn’t just about persuading the conscious mind; it’s also about influencing the subconscious. Using techniques like embedded commands, sensory language, and priming can subtly influence readers’ behavior and decision-making processes.

Filed Under: Blog

February 1, 2014 by Juan Israel Ortiz Leave a Comment

Using Negative Reverse Selling

Negative reverse selling involves acknowledging and addressing objections or concerns upfront in your copy, then flipping them around to reinforce the benefits of your offer. This technique can build trust and credibility with your audience and overcome skepticism.

Filed Under: Blog

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Meet The Closer

Juan Israel Ortiz is the trusted strategist and closer who transforms complex financial ideas into precise, persuasive messages that build trust and drive results. Learn More

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