Juan Israel Ortiz

Financial Services Copywriter and Consultant

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Archives for June 2014

June 14, 2014 by Juan Israel Ortiz Leave a Comment

Aspirational Messaging in Your Ad Copy

Appeal to your audience’s aspirations and desires by highlighting the lifestyle benefits or status associated with your product or service. Position your offering as a means to achieve their dreams and aspirations. 

Filed Under: Blog

June 13, 2014 by Juan Israel Ortiz Leave a Comment

Using Limited-Time Offers in Your Ad Copy

Create a sense of urgency or scarcity by offering limited-time promotions, discounts, or exclusive deals. Urgency prompts customers to take immediate action, increasing conversions and sales. 

Filed Under: Blog

June 12, 2014 by Juan Israel Ortiz Leave a Comment

Social Proof in Ad Copywriting

Showcase testimonials, reviews, or endorsements from satisfied customers to build trust and credibility. Social proof reassures potential customers that your product or service is reliable and worth investing in.

Filed Under: Blog

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Meet The Closer

Juan Israel Ortiz is the trusted strategist and closer who transforms complex financial ideas into precise, persuasive messages that build trust and drive results. Learn More

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