Archives for September 2015

From the perspective of search engines like Google, SEO copywriting involves optimizing content to make it more discoverable and relevant to users’ search queries. This perspective focuses on techniques such as keyword optimization, meta tags, and structured data to improve visibility and rankings in search results. 

Continuously monitor and update your existing content to ensure it remains relevant, accurate, and up-to-date. Refreshing older content with new information, statistics, or insights can help improve its visibility and maintain its ranking in search results over time. 

While meta descriptions don’t directly impact search rankings, they can influence click-through rates (CTR) from search engine results pages (SERPs). Write compelling meta descriptions that accurately summarize the content of your page and entice users to click through by highlighting the value proposition or unique benefits of your content.