Archives for November 2015

PR professionals or agencies may distribute misleading press releases or pitches that exaggerate claims, inflate statistics, or make false promises to attract media attention. This can damage relationships with journalists and harm the credibility of the organization issuing the release. 

PR professionals may engage in the creation of fake reviews or testimonials to artificially inflate the perceived reputation or credibility of a product, service, or organization. This deceptive practice can mislead consumers and undermine trust in online review platforms. 

In an attempt to manipulate search engine rankings and visibility, some PR professionals may resort to black hat SEO tactics, such as keyword stuffing, link schemes, or content scraping. These tactics can result in penalties from search engines and damage the reputation of the website or brand associated with the content.