Archives for September 2016

While it’s important to stay informed about competitors’ strategies and industry trends, blindly copying their social media copywriting approaches without considering your own brand identity and audience can backfire. 

While incorporating trendy buzzwords or phrases into your social media copy can sometimes attract attention, overusing them or using them out of context can come across as inauthentic or gimmicky, ultimately turning off your audience. 

While it’s true that anyone can write social media copy, writing effective copy that resonates with the audience and achieves desired outcomes requires skill, creativity, and understanding of social media dynamics.