Juan Israel Ortiz

Consider the context in which the copy will be presented, such as buttons, forms, error messages, and tooltips. Tailor the copy to fit the visual design and layout of the interface, ensuring that it integrates seamlessly with the overall user experience. 

Structure the copy to be easy to read and scan. Use headings, subheadings, bullet points, and short paragraphs to break up the text and make it more digestible. Highlight important information and calls-to-action to draw users’ attention. 

Write clear and concise copy that communicates information effectively and efficiently. Use simple language, avoid jargon, and prioritize clarity over cleverness. Clearly communicate the value proposition, features, benefits, and instructions to users.