Juan Israel Ortiz

Conduct user research to gather insights into user needs, preferences, and behaviors. This may include interviews, surveys, usability testing, and analytics analysis. Use these insights to inform your copywriting decisions and ensure that the content resonates with users. 

Identify the primary goals and tasks that users are trying to accomplish when interacting with the product or service. This will help you prioritize and structure the content to guide users through their journey and help them achieve their objectives. 

Start by gaining a deep understanding of the target audience for the product or service. Consider their demographics, behaviors, motivations, and pain points. This understanding will inform the tone, language, and messaging of the copy.